This is a place where the disciplines of strategy, design and technology come to play. We’ve helped to create brands from scratch, and we’ve also taken well-known brands and pointed them in a new direction. Our work often takes a digital format, but we are equally comfortable with analog media.

Brand & Identity

  • Brand Strategy
  • Product Branding
  • Logo Design
  • Naming
  • Messaging


  • Planning + Strategy
  • Digital Product Design
  • User Experience [UX]
  • Architecture & Wireframing
  • Interface Design [UI]
  • Mobile + App Design
  • Social Strategy
  • Development Consulting


  • Advertising + Campaign
  • Print Design
  • Environmental Design
  • Package Design
  • Signage


  • Concept + Ideation
  • Prototyping
  • Experience Planning
  • Video + Motion Design
  • Data Visualization

Comprised of creative talents in design, technology, strategy and branding, we’ve honed our chops working with global brands, startups and just about everything in between. Want to meet the team?

Jann Baskett

Jann Baskett

Principal, Brand & Strategy

Jann is a storyteller, helping our clients articulate who they are and who they want to be. Her history includes managing the creative services departments of Details, Mademoiselle and The New York Times Magazine Group. She's also been marketing director at Texas Monthly, and later, a founding partner/director of brand strategy at Milkshake Media.



"Man injured in Texas after bullet ricochets off armadillo…"

about 4 days ago

Brad Phillips

Brad Phillips

Principal, Interaction & Experience

Brad is our fearless captain of interaction and experience design. He's always two steps ahead, architecting the relationships between humans and the products they use. He’s been a founding partner/creative director at Milkshake Media and an art director at Engineering Animation Inc., a transmedia company with noteworthy clients including Mattel and Disney.



"Because, science: Please take 1 minute to Advocate for Space:… #PlanetarySociety @exploreplanets #GoBoldly"

about Yesterday

Ryan Thompson

Ryan Thompson

Art Director

Ryan is our visual translator and conceptualist, taking raw materials and shaping them into the finished designs. His experience as a founder of Chemistry Set and as a senior designer at Milkshake Media sharpened his skills across an array of creative platforms. 


Oscar Morris

Oscar Morris

Senior Designer

Oscar approaches every project as both a seer and a craftsman, combining his illustration chops and design vision with a meticulous attention to detail. Prior to joining our team, he learned the ropes at Sibley/Peteet Design. Past clients include Advanced Micro Devices, the University of Texas, the Texas Education Agency, the Sid Richardson Museum and Forestar.


"Playing a trombone while wearing only baggy jeans and Chuck Taylors"

about 4 hours ago

Maureen (Mo) Serrao Cole

Maureen (Mo) Serrao Cole

Managing Director

Mo brings order to our creative chaos. Her ability to juggle 18 flaming piranhas while bottle-feeding kittens is tested daily as she keeps everything on track. Mo won her project management stripes at FGA Media, FG Squared Interactive Marketing, Houghton Mifflin-Harcourt and Ticketmaster-Citysearch.



"Margaret Hamilton. Read up."

about 2 weeks ago

Vicki Webster

Vicki Webster

Senior Producer

Ever cheerful and endlessly undaunted, Vicki can whip an assignment into shape like nobody's business. WIth 12 years of experience in production and project management, she brings efficiency, organization and sharp communication to our work. Past clients include Spiegel, Kodak Gallery, Levenger, Hotwire and Red Envelope.



"More Office Workers Switching To Fetal Position Desks via @TheOnion. And it's happening to my left."

about June 2014

Edna Lucia Rodriguez

Edna Lucia Rodriguez

Senior Designer

Edna's focus at FBA is UX/UI design, but she's equally passionate about pixels and Pantone swatches with great photography chops as well. She joined FBA after living in San Francisco, where she was art director at Gershoni Creative. She's freelanced with SF studios Character (for Restoration Hardware and others) and Fluid, working on everything from website UX/UI to identity systems, from concept to design and production.


"There's two of me! Seester snuck into town to surprise me for her birthday! @ Austin Texas Baby!"

about 3 weeks ago

Walter Coots

Walter Coots

Senior Designer

Walter grew up on the Internet and has been designing digital experiences since he was 16. He joined FBA from the online news publication Daily Dot, where he was lead designer. Previously, he was senior interaction designer at Intuit. He's been a digital designer for startups and Fortune 500 companies, with experience in film editing, motion graphics, programming, photography, among other design disciplines. His great, great uncle wrote "Santa Claus is Coming to Town."


"I wonder how many Mac users trying to do AirDrop realize that do-not-disturb disables it. Because I had no clue."

about 7 hours ago

We find our work highly rewarding. Some of the world's best-known companies and agencies large and small lean on us for brand development, content strategy, creative direction and design help. Here are a few of our clients.

Local doesn't mean smaller. These clients are close to our hearts (and in some cases, our stomachs).