The Austin Film Society is a successful non-profit that offers a huge array of programs, premiers and screenings. In addition to managing a 100,000-square-foot studio, the organization provides grants to filmmakers, teaches kids and adults and presents the annual Texas Film Hall of Fame awards. The problem was, research indicated that their audience and programs were so varied that the general public couldn't grasp all that they did.
We created the "Make Watch Love Film" tagline to wrangle the diverse programs and good deeds into one concise message, all with a little wink. Props to Marc English, who created the visual identity for both of the Make Watch Love Film events.