Held in Austin each spring, South by Southwest (SXSW) is a gathering of creative industries that offers the convergence of music, independent film and emerging technologies. Drawing thousands each year, the conference is a breeding ground where creative people and companies can be inspired and build new relationships as they meet, join forces and find the latest new, now, next big ideas.
We worked with SXSW to design a cohesive vision for their 2011 25th Anniversary visual branding experience. We thought through the logo, visual and type treatments across a variety of virtual and analog platforms, including the physical badges, wayfinding tools, banners and displays.
